Work Experience

 

Fossil Group Sales Coordinator, New York, NY                                                                                            

October 2013- May 2014

• Integral member of team supporting the Account Executive with all aspects of the watch business including sales, advertising, managing the relationship between all accounts including Macy’s, Macy’s.com, Bloomingdales, Bloomingdales.com, Bon Ton and Lord and Taylor.

• Analyzed weekly selling reports, location performance, and coop advertising, relaying to teammates and internal partners.

• Implementation of sales strategies based on in-depth analysis of best sellers, low stock, key trends

• Facilitated a visual merchandising guide with Fossil Marketing Team for distribution in the Americas Region

• Responsible for fixture and collateral requests for each door, maintaining showroom setup and market prep to ensure timely presentations.

• Facilitation of training sessions with new sales force, focusing on team structure and daily operations within division.

• Lead point person of team involved in prospecting, soliciting customers and managing in-store events.

• Maintained team interaction and improve retention by distributing Fossil sales research, relaying information to teammates and accounts.

• Ensured timely delivery while operating in a fast-paced, tight deadline environment.

 

M&J Trimming Social Media Marketing Coordinator, New York, NY                     

February 2013- October 2014

• Developed a social media strategy designed to increase brand awareness,

• Posted engaging content on Facebook, Pinterest, Twitter, Instagram and Polyvore

• Analyzed growth and engagement of social media initiatives    

• Focused on increasing sales and customer retention

• Supported affiliate and email marketing initiatives

• Managed all content for the company blog

• Created a weekly DIY project using M&J products.

• Worked alongside bloggers and editors

 

Rue La La Freelance Merchandising Assistant, New York, NY                                                   

January 2013- February 2013

• Reported to the both the Men and Women's Contemporary Buyers

• Created, maintained and updated purchase orders

• Recorded the PO approval process, created residual reports, analyzing weekly selling recaps

 

Eileen Fisher Program Coordinator Temp, New York, NY                                                                   

November 2012- December 2012

• Provided additional support for the events team

• Assisted with customer support, and placing specialist orders

 

Donna Karan International Global Licensing Intern, New York, NY                                           

January 2012- May 2012

• Developed, maintained and updated spreadsheets for both domestic and international accounts

• Assisted the Global Licensing department in daily business elements, including both competitive and product analyses.

• Performed pricing analysis by gathering information on prices of competitor products

• Provided team with best seller recaps

• Benchmarked and performed competitive analysis

• Documented the account approval process for the entire global licensing department

• Analyzed consumer behavior in international markets and positioning of each brand

• Merchandised the showroom for sales presentations

• Checked in samples, documented production cuts

• Recorded looks for ad and look book shoots

 

260 Sample Sale, Sample Sale Associate, New York, NY                                                                        

June 2011

• Merchandised, priced, and sold goods for the J. Crew Sample Sale

 

Time Out New York Freelance Writer, New York NY                                                                                        

December 2010- January 2011

• Reported on-the-street interviews, and covered industry events for the shopping and style section

 

Time Out New York Shopping and Style Intern, New York NY                                                                                    March 2010 - December 2011

• Assisted editors with market work; pitching ideas, fact checking, and editorial tasks

• Wrote for print, web, and online blog

• Worked as a liaison between the Editorial Team and PR firms

• Conducted store pulls, and styling of photo shoots

• Organized the fashion closet

• Set up for run-throughs

• Maintained check-ins and returns

• Carried out administrative duties

 

Tory Burch Merchandising Intern, New York, NY                                                                          

September 2009 - February 2010

• Created, compiled and ultimately produced buy book reports in order to analyze purchases and delivery schedules

• Assisted Buyer in maintaining a constant flow of merchandise

• Communicated with each department assisting in all aspects of the brand

 

Juicy Couture Operation Management Intern, New York, NY                                                                    

October 2008 - March 2009

• Assisted the Juicy Couture Operational Manager

• Collected Northeast branch sales reports for District Manager

• Prepared and analyzed weekly selling reports: open to buy, retail updates, style information, and clientele relations

 

Education

 

LIM College, New York, NY                                                                                                  

August 2008 – May 2012

BBA in Fashion Merchandising, Minor in Visual Merchandising

 

Syracuse University, Syracuse, NY                                                                                                     

August 2006 – May 2008

Child and Family Studies, 58 Credits

 

Related Courses

 

Fashion Institute of Technology, New York, NY                                                                                

June 2008 – August 2008

Introduction to Fashion Styling, Fashion Merchandising of Principles and Techniques